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Tip #18: Let your website visitors or customers boost your traffic or product sales. Ask them how you can improve your site as well as your product. You might ask them on your website, in your e-zine, on your forum or in your product packages, etc. Tip #19: Secure a place for your website at the top of the pay-per-click search engines. Try to obtain a good ranking for some of your key words or phrases to ensure a steady stream of traffic. You will only pay the established amount for each click-through you get to your website. Just make sure your revenue will cover the cost of your marketing endeavors. Tip #20: Consider using mini-sites, small sites of 3 or 4 pages to sell your products. These sites contain a sales letter, contact information and/or FAQ. Although banner ads are the most common way to advertise, they have become less effective. You should also consider using text ads or endorsements which seem to perform better than banner ads. Tip #21: Contribute to newsgroups or discussion boards. Establish yourself as an expert or helpful member of a community by contributing to forums, news groups or discussion boards. As other members of the community get to know you and value your opinions, they will often refer you to others and recommend others to you. Tip #22: Go to your local Chamber of Commerce. They may be able to offer you ideas on where you can market your business within your community. Tip #23: Place your website on all of the printed material that leaves your office, including letterheads, invoices, faxes, business cards, flyers and checks, etc. Tip #24: Consider using promotional items imprinted with your business data, especially your website, such as notepads, pens, mugs, etc. Give them away as gifts to clients and potential clients. Tip #25: Use your car to advertise your business. If you spend a lot of your time driving, advertise your website on your vehicle for everyone to see. Tip #26: Write and distribute articles in your area of expertise. People who value what you have to say tend to be more likely to check out your business.
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